CALPIS CORPORATE GUIDE about Ameal S

to Japanese
Beverages and Foods
CALPIS WATER, CALPIS SODA, DIET Amino CALPIS, MiLQ
CALPIS WATER
CALPIS SODA
DIET Amino CALPIS
MiLQ

Ready-to-Drink Beverages
Unique technology, unique brand
Consumers are always on the lookout for a tasty new drink. Calpis satisfies consumer demand with a variety of taste-rich ready-to-drink beverages for leisure time and recreational activities and all sorts of family events.
With its strong brand recognition characteristics born of the company's unique technology, Calpis continues to be the market leader in the field of lactic acid beverages.

CALPIS WATER and CALPIS SODA have long been consumer favorites because of their good taste.
Among the new lactic acid beverages introduced this year are MiLQ, a product inspired by the benefits of mother's milk, and DIET Amino CALPIS, a product that also provides health benefits.
Product variety is important to customers
In addition to lactic acid beverages, the lineup includes functional drinks amino VITAL and PEPTIDE WATER, canned coffee drinks marketed under the Blendy brand, and HOT LEMON, a popular winter beverage. This year, we will also launch new products in the growing sugarless tea market.
Party-time specials, CALPIS SOUR and CALPIS BARTIME cocktails.
Blendy/Cafe La Mode Espresso Roast Blend,HOT LEMON,PEPTIDE WATER,amino VITAL Hypotonic Charge CALPIS SOUR,CALPIS BARTIME Calpis Fuzzy Navel
Blendy/Café La Mode Espresso Roast Blend
HOT LEMON
PEPTIDE WATER
amino VITAL Hypotonic Charge
 CALPIS SOUR
 CALPIS BARTIME Calpis Fuzzy Navel

Evian_Clearly the leader
Exported to over 110 countries and with a well-balanced calcium and magnesium content, Evian is the world's leading-brand mineral water. In alliance with Group Danone, one of the largest food companies in France, Calpis launched domestic sales of Evian in 1987. In 2000, we founded Calpis Itochu Mineral Water Co., Ltd., which is devoted exclusively to marketing activities that build recognition and accentuate the value Evian. evian
evian
Welch's_Healthy refreshment
In 1997, Calpis teamed with Welch's Foods Inc., the world's leading grape juice manufacturer, to market Welch's brand fruit juices Japan-wide. All of the products are based on a joint effort ―Welch's Foods 130 years of fruit juice know-how married to Calpis' beverage technology. The result is products that are delicious, refreshing and healthy. Welch's
Welch's

copyright(c) 1998-2005 calpis co.,ltd. all rights reserved.